ABUS LYRIA___________________________________
with CULTURE-FORM.com Berlin
Lyira is a feminin bike bag series driven by a design strategy study for the bike bag segment we developed at Culture Form. The core idea is to deliver a unique bike bag design which integrates the women’s daily experience just like a purse does.
DESIGN & DEVELOPMENT_______________________________
Our approach was to find elements of common purses and transfer them into functional elements for our new bag design. To do so we created strong visual icons and defined it as key visuals for the whole series. The shape is classical tapered, modern clean and dynamic fitting the sport goods design language strategy. Each bag has a diagonal zipper and the iconic ring which makes our bags easy to carry. In addition we developed its corporate and logo application strategy.
